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• Led the creation of the brand system for a fintech startup, defining typography, color systems, iconography and layout rules to establish a clear visual identity across product and marketing.
• Designed and developed interactive micro-interactions and motion design for the application interface, enhancing usability and visual delight for users.

• Led UI/UX design and front end development for Muze Pen’s Shopify Storefront, boosting the conversion rate by 5% and 14% increase in sales within a month.
• Performed mixed-method user research using Microsoft Clarity heatmaps and direct in-store observation as a salesperson to identify customer behaviors, motivations, and target audience patterns.
• Created interactive prototypes, wireframes, low and high fidelity designs for the storefront
• Facilitated Agile sprints and iterative prototyping to develop an engraving preview feature for the store within 2 weeks, while following accessibility design principles .  
• Streamlined user experience for the backend Shopify editor to speed up theme editing, allowing flexibility for content editing for non technical staff. 

• Led UI/UX design and front-end development for Sharpen, an AI-driven virtual patient simulation tool that evaluates medical students’ communication skills.
• Facilitated Agile sprints and iterative prototyping with backend developers to enhance the UI and UX of the MVP.   
• Improved development speed by creating a design system with tailwind CSS, increasing development speed and visual consistency.   
• Created landing pages and assets working closely with marketers and developers to ensure high-fidelity mockups were accurately translated into functional applications, while maintaining visual consistency across sponsor-branded digital platforms.

• Designed and coded 10+ responsive web pages and 20+ reusable UI components using Figma and a Vue.js + Tailwind CSS system.
• Created interaction prototypes and user flows for onboarding and gamification features.
• Improved visual consistency by contributing to a componentized UI library and design system.
• Created high-fidelity designs with developer-ready specifications, while translating them into components with clean code. 
• Collaborated cross-functionally with project managers,  marketers, and backend developers using Agile sprints .

• Produced over 200 digital assets (iconography, microinteraction animation, social media graphics, emails, web content) that powered marketing campaigns for a crypto platform, helping reach an audience of 10,000+ users across landing pages, web apps, and social media.
• Designed end-to-end digital product flows for a crypto/NFT platform with 10,000+ users, including onboarding, staking, and reward redemption.
• Developed high-fidelity Figma prototypes and UI kits for consistent digital design execution.
• Delivered developer-ready assets and design tokens to ensure accurate implementation.

• Designed and developed responsive landing websites for 10+ startups using Figma and Webflow, delivering high-converting digital experiences.
• Designed end-to-end UI/UX for a crypto trading platform, including dashboards and asset locking flows, focused on simplifying crypto workflows and improving accessibility for new users.
• Built comprehensive brand systems including typography, color palettes, grids, iconography, UI microinteraction animations, and UI components.
• Delivered pitch decks, 3D motion graphics, and animations tailored for investor and customer engagement.Delivered 200+ creative assets ranging from animations to pitch decks, supporting marketing and product goals across 10+ client brands in a fast-paced agency environment.

• Revamped existing branding package, including mascot illustrations, and brand guidelines.
• Created landing page design and provided assets, including custom illustrations using Adobe Illustrator and Figma
• Designed user-flows and user-experiences of a crypto project hosting application
• Provided quality 3D and 2D illustrations for social media campaigns and digital platforms using Blender 3D and Adobe Suite

Completed a one year course on web development

Completed a 4 year bachelor degree on English Literature, minoring in Creative Writing at CUHK (QS 2024 #36)